Dove Matches Its New Body Wash Bottles To Your Body Type–UPDATE–And People Hate ItWith “Real Beauty Bottles,” the brand has put its long-running campaign ideals into its package design.
BY JEFF BEER05.08.17 | 11:30 AM
For more than a decade, Dove’s “Real Beauty” campaign has been challenging our ideas of what beauty is, what it means, and why we think about it the way we do. Recently, the brand has extended its message into a new Real Moms campaign and product line, and hacking stock images to get a more realistic portrayal of strong, beautiful women in poster and outdoor advertising. Now, in the UK, the brand has found a way to embed that message into its product packaging.