‘Electric car is not dead,’ GM says
By David Shepardsonand Karl Henkel
The Detroit News
General Motors Co. North America chief Mark Reuss said he isn’t giving up on electric vehicles, despite struggling industry sales in 2012.
“The electric car is not dead,” Reuss said at the Automotive News World Congress on Wednesday night.
He said despite setbacks, the Detroit automaker isn’t giving up on electric autos, even though it had to abandon its initial forecast for its plug-in hybrid Chevrolet Volt.
In 2011, GM sold fewer than 7,700 Volts, below its target of 10,000. It then abandoned goals to sell 45,000 in 2012 and was forced to idle its Detroit-Hamtramck Assembly plant on several occasions to reduce supply.
But sales of the Volt grew, and for all of 2012 they tripled to more than 23,000. And this week at the North American International Auto Show, GM unveiled its new plug-in hybrid Cadillac ELR, a Volt luxury variant that Reuss said GM expects to start building by the end of 2013 at its Detroit Hamtramck Assembly plant.
Wow! After deep discounts and significant government buying GM sold 23K Volts? Maybe this year they’ll be able to sell as many Volts as they sold Avalanches … in the year that truck was cancelled! In more rational corners of the business world, making less than 80% of your projected sales one year and then barely over 50% the following year would have executive heads rolling in the streets. This is what happens when it’s taxpayer $$ on the line rather than investors’ $$!