For Conservative Republicans Barry Goldwater the first truly conservative candidate to win the GOP presidential nominations for more than two decades.
In 1940, Wendel Willkie, a former Democrat, won the party’s nomination. The late Edmond Sullivan, who wrote on book on 19th century presidential campaign items, was a socialist. He once told me that Willkie was the best candidate the Republicans ever nominated.
In 1944 and '48 Thomas E. Dewey was from the liberal wing of the party. In 1952, many conservatives thought that Senator Robert Taft would get his chance, but along came Dwight Eisenhower. In 1960 Richard Nixon was a strong anti-communist., but he had many big government positions.
When Goldwater won the nomination in 1964, the liberal Republicans were outraged. Nelson Rockefeller delivered a speech at the convention where he was roundly booed. It was the end of any presidential hopes he might have had.
Goldwater was a frank and honest candidate. You might not have agreed with him, but he always spoke his mind. It was reflected on his campaign buttons. Here are a few of them.
This was line from Goldwater’s acceptance speech.
This was a classic slogan for the Goldwater campaign.
Here was another Goldwater slogan.
But the Democrats came back this one. BTW if you find one of these in decent shape in an old trunk, it’s worth a few hundred dollars.
And there is this classic which was based a TV ad that was run only once. It featured a young girl playing in a field of flowers when a sudden mushroom cloud takes out everything.