EMERYVILLE, Calif.–(BUSINESS WIRE)–Jamba, Inc. (NASDAQ:JMBA) (“Jamba” or the “Company”), a leading health and wellness brand, announced today its plans to relocate its Company headquarters, currently in Emeryville, California, to Frisco, Texas. The Company also announced changes to its organization structure and leadership team.
The Company’s move to Frisco, Texas, a North Dallas suburb, is designed to better position the Company for sustainable, long-term growth and thus better serve Jamba’s franchisees and customers. Over the next six months Jamba will transition its California Support Center operations to Frisco, which will serve as headquarters for the Company’s operations, business development, sales and marketing, finance, supply chain, technology, HR and other corporate functions. Following this transition, Jamba will close its Emeryville office.
“With the pending expiration of our lease in Emeryville at the end of 2016, we explored a number of location options that would offer us competitive operating costs, a region with extensive access to skilled restaurant talent, an attractive cost of living to our current and future team members and a geographical location that facilitates our ability to expand our store base. The State of Texas meets all of these criteria and Frisco is a community committed to healthy living that aligns closely with our overall mission,” said Pace.
Let me translate:
“Competitive operating costs” = Low taxes, sane regulations, wages not artificially inflated by government fiat;
“Attractive cost of living” = Low taxes, housing costs not inflated by government hyper-regulation, freeways not sized and “maintained” to drive commuters into using mass transit.