While it is annoying to have louder advertisements, I agree with RWNJ that the government needs to butt out of regulating advertisers. The cost of advertising will probably increase (since the advertisers now have to deal with one more government regulation), consequently the cost of the product itself will likely rise. And advertising is a necessary evil or else your cable/satellite bill would go up, and regular networks would likely either go belly up or become cable networks.
A better solution for the consumer who doesn’t want to deal with the increased volume would be to have a TV like sam referenced in the first sentence of his post. It’s much like my Firefox browser and the ad blocker add on. Much better than the gummint trying to regulate ads on the Internet. Ad supported revenue makes all the “FREE stuff” possible on the Internet.
Not necessarily defending advertisers, but as I said, it’s a necessary evil. There are better ways to defeat annoying advertising than government intervention.