TV Ratings: MSNBC Falls Below HLN in May, Rachel Maddow Hits Lows
11:31 AM PDT 5/29/2013
HLN’s wall-to-wall coverage of the Jodi Arias trial has had substantial ratings legs. Surging around the time of the May 8 verdict, the network notched an extremely rare monthly victory: It topped MSNBC in total day and primetime. And with CNN posting its second consecutive month as a distant primetime runner-up to Fox News Channel, MSNBC is in a very precarious fourth place.
Averaging 539,000 viewers in primetime and 175,000 viewers in the adults 25-54 demographic, MSNBC suffered double-digit drops from last May – down a respective 20 and 19 percent. Losses were less substantial in total day, down 10 percent to an average 346,000 viewers and down 7 percent to 115,000 adults 25-54, while all other nets pulled growth in multiple categories.
The Rachel Maddow Show … delivered its lowest-rated month since it debuted in September 2008 (717,000 total viewers) and its second lowest with adults 25-54 (210,000). Maddow was topped by typical time slot victor Sean Hannity and CNN’s Piers Morgan.
Fox News winning in this context is so normal it’s not even news. The news here seems to be what I’m guessing is an audience shift from MesSNBC to CNN. Speculating further, maybe some Libs and Progs have decided not to watch and get stirred up by MesSNBC spin that borders on intrinsically non-credible (and sometimes is simply non-credible) and that they know will be contradicted by news reports within a day or two. MesSNBC folk must be frantically wishing (probably not many there who pray) for something to displace all the Obamian scandals (***“Obamagate”***, as one writer on PJMedia.com suggested) from the public mind and newspaper front pages.