Joe and/or Mika are conservatives? Are you serious?
The NRA’s point was/is not that President Obama’s children do not deserve protection. Obviously they do. The NRA’s point was that Obama’s and the D’s opposition - at the time of the ad - to systematic armed security at schools was hypocritical. The Obama kids had both Secret Service and the school’s own armed security people; and more than a few other pols’ kids attend the same school (as did Chelsea Clinton, IIRC). Even the added school security measure among Obama’s executive orders is a token symbol, a drop in the bucket in the context of the number of schools that already have such security.
Obama and the Ds are abusing their offices to demonize the NRA; the NRA is fighting back. The NRA didn’t pick this fight, but they aren’t rolling over or slinking away. Deal with it.
I guess you can guess my vote in the poll embedded in the page you linked.